Black feathers found on other birds-of-paradise—and some found elsewhere on one of the species the team analyzed—reflect between 10 and 100 times more light than the superblack feathers do, McCoy says.

She and her colleagues propose that the inky feathers evolved as a way to emphasize brighter-colored ones, helping to attract potential mates. In all the superblack species the researchers examined, the special feathers were always immediately adjacent to bright, lustrous ones. During mating displays the males hold these plumes so that the feathers appear their darkest from the females' point of view, McCoy notes.

“This is definitely not about camouflage,” Shawkey says. “This superblack plumage is enhancing the contrast with those bright-colored feathers nearby.”